University Of Edinburgh

Marketing Technical Products 3


Iowa State Course Substitution

ME Technical Elective


Course Info

International Credits: 10.0
Converted Credits: 3.0
Country: United Kingdom
Language: English
Course Description:
The course is divided into three main sections. The first provides the student an understanding of the key dynamics related to bringing technical products to the markets (W1 4). The second provides students with a practical guide on how to start up a company including invited talks given by entrepreneurs and representatives of funding bodies (W5 7). Finally in the third section (W8 10) a number of case studies are discussed concerning among others innovative product development in integrated software systems and aspects of entering emerging markets. The course is practice based and project oriented. Students in small groups will be asked to develop their own product development plan based on a product idea of their own. The plan should address aspects such as: how to demonstrate your product? How to segment your user base? How to manage the transfer of your technology to the market? How to deal with business analysts and other market actors? How to start up a company around a product idea? What funding to look for? How to enter emerging markets with your product?


Evaluation Date:
October 3, 2016
Christian Schwartz
OK as Tech for ME