This course will introduce you to a sound understanding of core marketing concepts and stimulate your
interest in exploring marketing strategies from a variety of perspectives. You will be provided with learning
opportunities to consider and test concepts and ideas through real-world business scenarios and case
studies to identify marketing needs, provide solutions, and communicate decisions.
The course will cover cutting-edge marketing strategies and topics ranging from marketing research,
digital marketing, pricing, value proposition, and branding to communicating with potential customers.
The practice-based approach will allow you to develop useful marketing skills that can be advanced
further in marketing specialisations and/or applied in your future career.