University of Canterbury
Principles of Marketing
MKTG100
Iowa State Course Substitution
Principles of Marketing
MKT 3400
Course Info
International Credits:
15.0
Converted Credits:
4.0
Country:
New Zealand
Language:
English
Course Description:
This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to the marketplace in a modern and dynamic environment. By the end of the course, students should appreciate the various concepts and theories of marketing and understand how these may be appropriately applied in achieving marketing objectives in a variety of contexts and environments.
Review
- Evaluated Date:
- April 12, 2024
- Evaluated:
- Taylor Shire
- Expiration Date:
- April 12, 2029