Universidad Carlos III de Madrid

Marketing Management

204-13169

Iowa State Course Substitution

ME Technical Elective

M E

Course Info
International Credits:
6.0
Converted Credits:
3.5
Semester:
spring
Country:
Spain
Language:
English
Course Description:
Knowledge: ¿ Learn the main tools to analyze the competitive situation of a company marketing ¿ Apply knowledge to any type of company and market ¿ Synthesize the measures of market response and its relationship with marketing objectives ¿ Learn the major components of a marketing plan ¿ Evaluate the performance of the main objectives of the marketing function Skills ¿ Ability to design to analyze the competitive situation of a company marketing ¿ Ability to diagnose the company's strategic position in the market ¿ Ability to perform the analysis independently, but with teamwork ¿ Leadership skills in the design process and implementation of marketing strategy ¿ Capacity for decision making ¿ Ability to interact with others. Team work ¿ Ability to allocate time scheduled and so to complete a task on time ¿ Ability to integrate different theoretical concepts and assess the interaction between them ¿ Ability to apply knowledge of marketing to a market situation Attitudes ¿ Acquire ethical behavior in marketing management ¿ Ability to defend their views. ¿ Adopt a positive attitude to resolve situations of not performing marketing ¿ Develop the ability to find creative solutions ¿ Develop the ability to understand and accept other points of view ¿ Development of an innovative and entrepreneurial attitude

Review

Evaluation Date:
August 16, 2016
Evaluated:
Christian Schwartz
Comments:
OK as ME Tech