University Of New South Wales

Marketing Fundamentals


Iowa State Course Substitution

Principles of Marketing

MKT 340

Course Info

International Credits: 6.0
Converted Credits: 3.5
Country: Australia
Language: English
Course Description:
The aim of MARK1012 is to usher you into the world of marketing. The course combines theory and practice of marketing with the aim of explaining to you the role of the marketing function in modern organisations and in the society and encouraging active learning and appreciation of the discipline. It would demonstrate to you how marketing contributes towards value creation by outlining the knowledge you would require to have as a marketing manager and explaining how you can apply that knowledge in real life business situations and problem solving. You would be familiar with the factors that influence marketing decision making in the firm and various frameworks used to conduct the activities constituting the organisation’s marketing function. You would gain an understanding of marketing as a business function and learn where it fits within the organization and how. In addition, the course would prepare you for further study across the broad spectrum of product, service, ideas, consumer, business-to-business, international and social marketing.


Evaluation Date:
February 13, 2019
Taylor Shire