Ecole Polytechnique Federale de Lausanne

Strategic Marketing & Technology Commercialization

MGT 401

Iowa State Course Substitution

Principles of Marketing

MKT 340

Course Info
International Credits:
3.0
Converted Credits:
3.0
Semester:
Fall, Spring
Country:
Switzerland
Language:
French
Course Description:
This course teaches students the power or marketing strategy in helping business organizations successfully commercialize technological innovations. Students will learn how to understand, create, deliver and manage customer value through goods and services.

Review

Evaluation Date:
May 2, 2013
Evaluated:
Peter Reilly
Comments: