It is currently a known fact that traditional business development processes are not suitable for just any business scenario. Business environments have undergone radical changes in recent years (whether in corporate or entrepreneurial environments) and have to take the appropriate step to adapt to changes in the market realities in which we work. For this, it is necessary to provide new methodologies appropriate to this development paradigm.
It is widely accepted that the most effective way to learn these methodologies is from the experimentation of tools in contexts of uncertainty. As a result, this course has been created as a training activity that allows students to learn how to develop business models with new, more agile methodologies. This is the Business Design & Lean Startup course. Classes will combine theoretical pills, case studies, tools and techniques for idea generation and business model design, and team work on a project. The team project will indeed be the cornerstone of the course.