University Of Limerick

Introduction To Marketing

AU4033

Iowa State Course Substitution

Principles of Marketing

MKT 340

Course Info
International Credits:
6.0
Converted Credits:
3.5
Semester:
Country:
Ireland
Language:
English
Course Description:
What is marketing? The marketing context. Customers and competitors. Buyer Behaviour. Marketing Research. Marketing Strategy. Products: Characteristics and Strategies. Pricing: Influences, Strategies and Methods. Promotions I: Marketing Communications. Promotions II: Impersonal Marketing Communications. Place: Marketing Channels. Marketing Decisions and Planning.

Review

Evaluation Date:
September 8, 2014
Evaluated:
Russell Laczniak
Comments: