University of Canterbury

Principles of Marketing


Iowa State Course Substitution

Principles of Marketing

MKT 340

Course Info

International Credits: 15.0
Converted Credits: 4.0
Country: New Zealand
Language: English
Course Description:
This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to the marketplace in a modern and dynamic environment. By the end of the course, students should appreciate the various concepts and theories of marketing and understand how these may be appropriately applied in achieving marketing objectives in a variety of contexts and environments.


Evaluation Date:
March 29, 2019
Taylor Shire